Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
نویسندگان
چکیده
منابع مشابه
Stakeholder Engagement
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2019
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2018.1562487